Interested in becoming a Sponsor?
Connect Your Brand with Block Party
Block Party is UC Riverside's official Welcome Back Concert and one of the university's largest annual traditions, welcoming 10,000+ undergraduate students each fall for an evening of live entertainment, interactive experiences, food, and community. Produced by the Associated Students Program Board (ASPB), Block Party has served as the premier kickoff to the academic year for over 25 years, creating unforgettable experiences that celebrate student life and foster community.
Whether you're looking to increase brand awareness, launch a new product, recruit future talent, or engage directly with college students, Block Party offers a unique opportunity to connect with one of Southern California's most diverse and engaged student populations.
Why Sponsor Block Party?
Partnering with Block Party gives your organization the opportunity to:
- Connect directly with more than 10,000 UCR undergraduate students
- Build meaningful relationships through face-to-face engagement
- Increase brand awareness with one of UC Riverside's largest annual events
- Showcase products and services through interactive activations
- Recruit future interns, employees, and emerging professionals
- Support student-led programming and invest in the student experience
Our team works closely with each sponsor to develop customized activations that align with your organization's goals while creating meaningful experiences for students.
Previous Partners
ASPB has proudly partnered with organizations across entertainment, technology, retail, hospitality, beauty, food and beverage, professional sports, and higher education.
Previous Sponsors
Google • Adobe • Amazon Prime • DoorDash • Raising Cane's • Rockstar Energy • Takis • ColourPop • Urban Decay • Goldenvoice • Los Angeles Lakers • Angels Baseball • Kevita • GoGo squeeZ • Hampton by Hilton • and many more.
Audience & Digital Reach
Block Party marketing begins weeks before the event and continues through event-day coverage and post-event content, giving sponsors the opportunity to engage with students before, during, and after the event.
Audience Highlights
- 10,000+ Event Attendees
- 30,000+ Instagram Followers
- 800,000+ Campaign Impressions
- 40,500+ Accounts Reached
Statistics based on ASPB event attendance and social media analytics.
Sponsorship Opportunities
Every organization has different goals, and we are committed to creating partnerships that provide meaningful engagement with the UCR community.
Potential opportunities include:
- Brand Activations
- Interactive Experiences
- Product Sampling
- Giveaways
- Booth Spaces
- Field Activations
- Stage Media & LED Screen Advertising
- Social Media Promotions
- Digital Signage
- In-Kind donation
Looking for something unique? We'd be happy to work with you to develop a customized sponsorship opportunity.
Let's Connect
Interested in becoming a Block Party sponsor?
We'd love to learn more about your organization and discuss how we can create a partnership that aligns with your marketing goals while enhancing the student experience.
To begin the conversation, please contact:
Angela Avelar
ASPB Chairperson – Block Party Operations & Partnerships
aspb-chair@ucr.edu
You Belong at UCR
All programs, services, and events offered through Student Affairs are open to everyone, consistent with federal and state law and the University of California’s nondiscrimination policies. Whether you’re seeking support, joining a community, or participating in campus life, every effort is made to ensure your experience is inclusive, respectful, and accessible, regardless of background or identity.
To learn more, visit the UC Nondiscrimination Statement or the Nondiscrimination Policy Statement for University of California Publications Regarding Student-Related Matters.