Mission Statement
The office of ASPB is dedicated to programming quality campus entertainment for the undergraduate population at the University of California, Riverside that appeals to the diverse communities and enhances campus vibrancy.
Since 1986, ASPB has been a student-led organization dedicated to creating vibrant, inclusive, and memorable campus experiences. Funded by undergraduate student fees, we strive to Enjoy, Enhance, and Entertain by producing a wide variety of events from major concerts to cultural celebrations that bring the UCR undergraduate community together, spark creativity, and build Highlander spirit and well-being.
ASPB is organized into seven divisions: Concerts, Special Events, Films & Lectures, Contemporary Culture, Marketing, Membership, and Leadership. Our 13 student directors and 3 leadership board members work closely with professional staff as well as a dedicated team of volunteers who contribute to the execution of events across all programming divisions, providing vital support that enhances the overall student experience.
Through this collaborative teamwork, ASPB not only delivers memorable experiences to the student body but also offers a unique leadership and personal development environment where students gain practical skills and meaningful experiences that prepare them for success beyond college.
Divisions
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Leadership
Leadership
The Leadership division is made up of the Chairperson, the Vice Chairperson, and the Marketing Chairperson. Together, they maintain the internal structure of ASPB by leading and supporting the five divisions, while partnering closely with professional staff to uphold ASPB's mission and advance the growth of the organization. The Leadership division focuses on developing directors, strengthening programming, and ensuring every event, collaboration, and initiative reflects ASPB's commitment to the UCR undergraduate community through creativity, innovation, engagement, and student success.
Contact: aspb.leadership@gmail.com
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Membership
Membership
The Membership Division leads the volunteer program, events team, and initiatives like Quarter for a Cause (Q4C). The Director of Membership oversees volunteer recruitment, training, retention, and recognition, fostering growth, engagement, professional development, and a strong sense of community within the ASPB organization.
Contact: aspb.membership@gmail.com
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Concerts
Concerts
The Concerts Division is committe to enriching the UCR undergraduate expereince by curating dynamic and diverse live music events. Through producing the lineups for concerts like Block Party & Spring Splash, as well as our longstanding traditions like Nooners ( since 1968), and Soundclash ( battle of the bands), this division creates memorable experiences for the students through artistic expression.
Contact: aspb.concerts@gmail.com
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Special Events
Special Events
The Special Events division curates dynamic, tradition-based, and innovative one-off programs that foster UCR pride, celebrate traditions, and create unique experiences for the undergraduate community. Signature events like R'day, Silent Disglo, Tartan Soul, Scotty's Birthday, and other tradition based events. Special Events bridges the past and the future by honoring Highlander Spirit while introducing new traditions and events that embody what it means to be a Highlander.
Contact: aspb.specials@gmail.com
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Films and Lectures
Films and Lectures
The Films & Lectures division is responsible for premiering movies before they hit theaters, and for bringing out popular speakers and panels that focus on a wide variety of topics from pop culture to politics. Recent premieres include "Wonder Woman," "Beauty and the Beast," "Dr. Strange," "Fantastic Beasts and Where to Find Them," and "Get Out." Past speakers include Buzzfeed’s Try Guys, Josh Peck, Rainn Wilson, "Orange Is the New Black" co-stars Jackie Cruz and Leah DeLaria, "Jane the Virgin" co-star Justin Baldoni, and Barbell Brigade.
Contact: aspb.films@gmail.com
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Contemporary Culture
Contemporary Culture
The Contemporary Culture division seeks to educate students by hosting events that facilitate both unusual and pertinent conversations between people with different perspectives and experiences. This division sheds light on all kinds of cultures found in our society and identifies how their interactions are relevant in the world and to students at UCR through events such as Arts Walk and More Than Spoken Word. This division also hosts UCR’s winter soul and R&B concert, Winter SOULstice, which has featured artists including Roy Wood$, Gallant, Jhené Aiko, Kehlani, and Omarion.
Contact: aspb.cultural@gmail.com
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Marketing
Marketing
The Marketing Division devises creative strategies and campaigns contributing to the advertising, promotion, publicity, and social media/personal outreach of all ASPB events. Additionally, the Marketing Division is ASPB’s primary source of artistic design and media creation including, but not limited to, Photoshop, Illustrator, InDesign, and web design work as well as video and photography management.
Contact: aspb.marketing@gmail.com
Membership
Volunteers in the Membership team assist with the coordinating of all ASPB meetings, regular socials, birthday recognitions and appreciation cards. They will also help the Leadership division foster outreach opportunities in the UCR community and will gain strong professional development skills. The Membership division also assists Leadership with implementing the Quarter for a Cause initiative each quarter.
Events Team
The Events Team is responsible for providing additional support for ASPB programming on the day of events, provide feedback, assist in promoting ASPB programs and initiatives through tabling, and help in any way that may be necessary.
ASPB Referendum
In 2012 students passed a referendum to increase the program board fee in order to strengthen the level of entertainment that ASPB provides. Currently ASPB is completely student-led and student-funded. The referendum has allowed ASPB to be self-sustaining, to keep events FREE for UCR students, to secure a better range of current and relevant artists in today’s music industry, to enhance interactive event attractions, and to accommodate rising operational costs.
Fee increase begin effectively as follows:
- Fee Increase to $20 per quarter beginning fall 2012
- Fee Increase to $30 per quarter beginning fall 2015
- Fee Increase to $40 per quarter beginning fall 2018
*25% of the fee will be returned to Financial Aid to help offset costs for students who are eligible for financial aid
You Belong at UCR
All programs, services, and events offered through Student Affairs are open to everyone, consistent with federal and state law and the University of California’s nondiscrimination policies. Whether you’re seeking support, joining a community, or participating in campus life, every effort is made to ensure your experience is inclusive, respectful, and accessible, regardless of background or identity.
To learn more, visit the UC Nondiscrimination Statement or the Nondiscrimination Policy Statement for University of California Publications Regarding Student-Related Matters.