Mission Statement
The office of ASPB is dedicated to programming quality campus entertainment for the undergraduate population at the University of California, Riverside that appeals to the diverse communities and enhances campus vibrancy.
Since 1986, ASPB has been a student-led organization dedicated to creating vibrant, inclusive, and memorable campus experiences. Funded by undergraduate student fees, we strive to Enjoy, Enhance, and Entertain by producing a wide variety of events from major concerts to cultural celebrations that bring the UCR undergraduate community together, spark creativity, and build Highlander spirit and well-being.
ASPB is organized into seven divisions: Concerts, Special Events, Films & Lectures, Contemporary Culture, Marketing, Membership, and Leadership. Our 13 student directors and 3 leadership board members work closely with professional staff as well as a dedicated team of volunteers who contribute to the execution of events across all programming divisions, providing vital support that enhances the overall student experience.
Through this collaborative teamwork, ASPB not only delivers memorable experiences to the student body but also offers a unique leadership and personal development environment where students gain practical skills and meaningful experiences that prepare them for success beyond college.
Divisions
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Leadership
Leadership
The Leadership division is made up of the Chairperson, the Vice Chairperson, and the Marketing Chairperson. Together, they maintain the internal structure of ASPB by leading and supporting the five divisions, while partnering closely with professional staff to uphold ASPB's mission and advance the growth of the organization. The Leadership division focuses on developing directors, strengthening programming, and ensuring every event, collaboration, and initiative reflects ASPB's commitment to the UCR undergraduate community through creativity, innovation, engagement, and student success.
Contact: aspb.leadership@gmail.com
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Membership
Membership
The Membership Division leads the volunteer program, events team, and initiatives like Quarter for a Cause (Q4C). The Director of Membership oversees volunteer recruitment, training, retention, and recognition, fostering growth, engagement, professional development, and a strong sense of community within the ASPB organization.
Contact: aspb.membership@gmail.com
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Concerts
Concerts
The Concerts Division is committe to enriching the UCR undergraduate expereince by curating dynamic and diverse live music events. Through producing the lineups for concerts like Block Party & Spring Splash, as well as our longstanding traditions like Nooners ( since 1968), and Soundclash ( battle of the bands), this division creates memorable experiences for the students through artistic expression.
Contact: aspb.concerts@gmail.com
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Special Events
Special Events
The Special Events division curates dynamic, tradition-based, and innovative one-off programs that foster UCR pride, celebrate traditions, and create unique experiences for the undergraduate community. Signature events like R'day, Silent Disglo, Tartan Soul, Scotty's Birthday, and other tradition based events. Special Events bridges the past and the future by honoring Highlander Spirit while introducing new traditions and events that embody what it means to be a Highlander.
Contact: aspb.specials@gmail.com
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Films and Lectures
Films and Lectures
The Films & Lectures division creates engaging opportunities for students to explore storytelling, creativity, and conversations with individuals in pop culture ranging from A-list Hollywood celebrities, comedians, podcasters, and others in the entertainment industry. This division hosts movie screenings, guest lectures, and our annual student film festival. This division brings the campus together to experience and celebrate films, performances on and off the big screen.
Contact: aspb.films@gmail.com
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Contemporary Culture
Contemporary Culture
The Contemporary Culture division creates unique experiences that uplift underrepresented voices, celebrate cultural expressions, and highlight niche student interests through events that blend engaging programming with intentional storytelling. Events such as Jaripeo's, Social Justice Symposiums, and indie music festivals. This division strives to reflect the full spectrum of Highlander identities by providing inclusive spaces where students feel seen, valued, and connected to the UCR Community.
Contact: aspb.cultural@gmail.com
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Marketing
Marketing
The Marketing Division creates innovative strategies and campaigns to promote and publicize all ASPB events across various platforms, including social media and personal outreach. As the creative hub of ASPB, the division is responsible for artistic design, social media, and media production, utilizing tools such as Photoshop, Illustrator, web design, video, and photography to create visuals and graphics for the ASPB events and organization.
Contact: aspb.marketing@gmail.com
ASPB Referendum
In 2012 students passed a referendum to increase the program board fee in order to strengthen the level of entertainment that ASPB provides. Currently ASPB is completely student-led and student-funded. The referendum has allowed ASPB to be self-sustaining, to keep events FREE for UCR students, to secure a better range of current and relevant artists in today’s music industry, to enhance interactive event attractions, and to accommodate rising operational costs.
Fee increase begin effectively as follows:
- Fee Increase to $20 per quarter beginning fall 2012
- Fee Increase to $30 per quarter beginning fall 2015
- Fee Increase to $40 per quarter beginning fall 2018
*25% of the fee will be returned to Financial Aid to help offset costs for students who are eligible for financial aid
You Belong at UCR
All programs, services, and events offered through Student Affairs are open to everyone, consistent with federal and state law and the University of California’s nondiscrimination policies. Whether you’re seeking support, joining a community, or participating in campus life, every effort is made to ensure your experience is inclusive, respectful, and accessible, regardless of background or identity.
To learn more, visit the UC Nondiscrimination Statement or the Nondiscrimination Policy Statement for University of California Publications Regarding Student-Related Matters.