The office of ASPB is dedicated to programming quality campus entertainment for the undergraduate population at the University of California, Riverside that appeals to the diverse communities and enhances campus vibrancy.
The Associated Students Program Board (ASPB) is a student-run programming entity on the UC Riverside campus. Established in 1986, ASPB is funded by quarterly feeds paid by undergraduate students. The board is comprised of 15 full-time undergraduate students who work primarily, though not exclusively, in the following six divisions: Concerts, Special Events, Films & Lectures, Contemporary Culture, Marketing, and Leadership. The first four programming divisions plan events (both large and small); all programs are voted on and approved by quorum of the board. The other two divisions provide support essential to the success of the events and the respectively. All 12 directors, the vice chairperson and marketing chairperson hold votes in program requests proposed by the board.
ASPB also hires a total of five volunteers in programming in the spring and fall of each school year — each volunteer belonging to either the Concerts, Special Events, Films & Lectures, Contemporary Culture, Marketing or Membership divisions. The volunteers contribute to the development and implementation of all events while supporting their respective divisions. ASPB also hires a group of volunteers for the events team who are not assigned to a particular division but instead serve all events.
The Leadership division is comprised of the chairperson, the vice chairperson and the marketing chairperson. They maintain the internal structure of ASPB by mediating and leading the five divisions with help from the ASPB advisors. Leadership is also responsible for reaching out to student organizations, campus departments and UCR alumni for collaborations. They handle all student development activities including recruitment, leadership training and programming quarterly retreats for the entire board. Leadership is also in charge of ASPB initiatives such as the volunteer program, events team, co-sponsorship grants and Quarter for a Cause.
Throughout the year, the Concerts division books artists for two large-scale concerts. In the fall, they celebrate the beginning of the year with Block Party, and in the spring, they host Spring Splash. This division also produces UCR’s longest-standing tradition, small-scale concerts called Nooners at the Belltower on Wednesday afternoons, and hosts other mini concerts including student contests. In recent years, ASPB has brought artists including Kendrick Lamar, Flosstradomus, JAUZ, Tory Lanez, Goldlink, Ty Dolla Sign, Trey Songz, DJ Snake, Dillon Francis, RL Grime and Young the Giant to UCR.
The Special Events division fosters Highlander Spirit by programming events during Welcome Week and Homecoming Week, which include days full of activities, attractions and excitement! Special Events’ biggest program, Bonfire, happens in preparation for UCR’s Homecoming basketball game. This event features a variety of attractions, DJs, fireworks show and, of course, a gigantic bonfire burning the opposing team’s mascot. The division also books comedians for UCR’s largest comedy show. Special Events aims to create new experiences for students such as Silent Disco, the Chill Out and We Love the 90s.
Films and Lectures
The Films & Lectures division is responsible for premiering movies before they hit theaters, and for bringing out popular speakers and panels that focus on a wide variety of topics from pop culture to politics. Recent premieres include Wonder Woman, Beauty and the Beast, Dr. Strange, Fantastic Beasts and Where to Find Them, and Get Out. Past speakers include Buzzfeed’s Try Guys, Josh Peck, Rainn Wilson, Orange Is the New Black’s Jackie Cruz and Leah DeLaria, Jane the Virgin’s Justin Baldoni, and Barbell Brigade.
The Contemporary Culture division seeks to educate students by hosting events that facilitate both unusual and pertinent conversations between people with different perspectives and experiences. This division sheds light on all kinds of cultures found in our society and identifies how their interactions are relevant in the world and to students at UCR through events such as Arts Walk and More Than Spoken Word. This division also hosts UCR’s winter soul and R&B concert, Winter SOULstice, which has featured artists including Roy Wood$, Gallant, Jhené Aiko, Kehlani and Omarion.
The Marketing Division devises creative strategies and campaigns contributing to the advertising, promotion, publicity and social media/personal outreach of all ASPB events. Additionally, the Marketing Division is ASPB’s primary source of artistic design and media creation including, but not limited to, Photoshop, Illustrator, InDesign and web design work as well as video and photography management.
Volunteers in the Membership team (overseen by the chairperson and vice chairperson) assist with the coordinating of all ASPB meetings, regular socials, birthday recognitions and appreciation cards. They will also help the Leadership division foster outreach opportunities in the UCR community and will gain strong professional development skills. The Membership division also assists Leadership with implementing the Quarter for a Cause initiative each quarter.
The Events Team is responsible for providing additional support for ASPB programming on the day of events, provide feedback, assist in promoting ASPB programs and initiatives through tabling, and help in any way that may be necessary.